We create things all the time at Human Centric Media, but I wouldn't call what we do construction. There's a whole different craft to creating structures out of base materials. You have to follow the plans and regulations, I imagine, but it must also help to imagine what someone might use the space for. What dreams the structure might help a person pursue.
Also stretching, lots and lots of stretching. Media production is like that too.
Idir of Freestone Builders approached us needing some new portraits for a refresh of their website. It wasn't enough, for either of us, to just capture the man's face and move on. We wanted these commercial portraits to convey a sense of the grit and effort that it had required to build the business. The elbow grease he pours in each and every day.
Something I love about these photos is the pride. You can tell how much Idir loves his job. What it unlocks in his life.
When we create images for a commercial enterprise, we're always reaching for their why. What gets them out of bed in the morning, and keeps them pushing for more.
That's the fire people want to see.
Commercial Photography that Gets Up Early and Goes to Bed Late š
